This Master´s Thesis aims to position BodyCare Fitness as a reference center in the main sectors in which it operates: osteopathy and fitness. In addition to these disciplines, the center offers other complementary services such as physiotherapy treatments, nutrition and small group yoga and Pilates classes, among others.
In times of coronavirus, both sectors have seen their activity reduced. However, as the health situation improves, the population has begun to resume the practice of exercise and the need to receive this type of treatment due to the general sedentary lifestyle caused by the pandemic.
When carrying out this marketing plan, the needs of the business have been taken into account, among which are a brand rebranding, the creation of a complete web page that describes the center´s offer as well as the optimization of the different digital channels of the same.
The strategy is focused on the optimization of the website, since, thanks to the previous study, it has been observed that the competition in the sector does not offer content that facilitates the correct user experience and knowledge of the services offered. For this reason and the general ignorance that exists regarding osteopathy, it is an area that still has many opportunities to highlight its online presence.